As a young manager, I remember blaming one of my supervisors for something that he hadn’t done. This came about because I listened to what others were speculating. As soon as I fronted him about what I thought he had done, I saw it straight away – trust was lost. It was a huge disappointment to me to learn after that he hadn’t done what I had accused him of. Even after I apologised and explained myself, I knew the same level of trust wasn’t going to be given back to me.

By embracing vulnerability, we don’t just earn trust—we deepen it.

Trust is the foundation of all strong relationships—whether in business, leadership, or personal life. It takes time to build but can be shattered in an instant. Many people view trust as something to be earned, but fewer recognize that vulnerability is a key component in maintaining and deepening it.

While trust is essential, several common behaviours can undermine it:

·         Inconsistency – Saying one thing but doing another creates doubt and scepticism.

·         Lack of Communication – Silence breeds uncertainty, while transparency fosters security.

·         Betrayal or Dishonesty – Whether big or small, dishonesty erodes trust rapidly.

·         Failure to Take Responsibility – Deflecting blame instead of owning mistakes weakens credibility.

·         Lack of Empathy – Dismissing someone’s feelings or experiences creates distance and disconnection.

Contrary to what some believe, vulnerability is not weakness; it’s a powerful leadership and relational tool. When we allow ourselves to be vulnerable, we invite deeper trust and authentic connections.

Here are three ways vulnerability underpins trust:

It Encourages Authenticity

When leaders or individuals express their struggles and imperfections, it humanises them. People trust those who are real, not those who pretend to have everything figured out. Vulnerability makes trust feel mutual rather than one-sided.

It Fosters Open Communication

Being vulnerable allows for honest conversations. Whether in teams, friendships, or partnerships, admitting fears, concerns, or uncertainties invites dialogue rather than defensiveness. This openness strengthens bonds and removes barriers to trust.

It Demonstrates Courage and Integrity

It takes courage to be vulnerable—to admit when we’re wrong, to ask for help, or to show emotions. This kind of transparency builds credibility and shows that we value relationships over ego. People trust those who are willing to be honest, even when it’s uncomfortable.

Three Tips for Building Strong Trust

Be Consistently Reliable Trust is built through small, consistent actions over time. Do what you say you will do, follow through on commitments, and be dependable in both words and actions.

Practice Active Listening Trust grows when people feel heard and valued. Listen without interrupting, ask thoughtful questions, and show empathy. The more people feel understood, the deeper the trust.

Own Your Mistakes and Apologise Nobody is perfect but owning up to mistakes rather than covering them up shows integrity. A genuine apology followed by corrective action rebuilds trust faster than excuses ever could.

Trust is not just about competency or reliability; it’s about connection. And connection is built when we allow ourselves to be seen—not just in our strengths, but also in our struggles. Vulnerability isn’t about oversharing or seeking sympathy; it’s about creating an environment where authenticity is welcomed, and trust can thrive.

"Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships." – Stephen R. Covey

Reach out, and let's take time to discover how we can progress together. Remember daily to, 'Find value in your influence.' Your voice matters, and I'm excited to hear from and work with you!"

Written By: Paul Fawcett.

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